Gucci is an Italian house founded by Guccio Gucci in Florence in 1921. The label is one of the most recognised and imitated brands in the world.
Their S/S12 collection follows a similar vibe to the Moschino collection, with a 1960's Mod influence through the pieces. Although Gucci's collection is but more structured adding a formal edge to the monochrome colour palette with metallics, reds and cold blues. The Prince of Wales checks and houndstooth add interest to the formalwear and the chunky knits add the softness to the casual looks.
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