BURTON HIGH SUMMER PRESS DAY

On Wednesday I went along to Arcadia's High Summer press day to check out what Burton will have to offer this summer! Although the showroom was dominated by the womenswear brands, Burton's offering was a selective but exciting representation of what we can expect from them this summer!

On arrival I was offered a delicious smoothie and greeted by the lovely Tom, Burton's Press Officer who talked me through their summer collection.

Here are my four reasons to get excited about Burton's summer collection!

I LOVED the Hawaiian prints! They appeared on shirts and t-shirts and the colour palette was muted making it easier to wear unlike the prints usually seen on board shorts. Shirts had short sleeves making them a perfect layering piece over a basic vest or t-shirt. I think you can expect to see a lot of these in the festivals over the summer!

Reverse prints are great for the aztec and Hawaiian prints which might be a bit too adventurous for some of you. It's a simple idea, a bright image is printed on to the inside of the t-shirt which appears on the outside more muted. This works great on shirts and t-shirts making the trends easier to wear.

Burton's take on Ibiza day to night wear was a triumph! The short shorts, slub vests and washed out print t-shirts offer an effortlessly cool holiday look which can take you from the beach, straight to the club. The short shorts come in primary colours making them a perfect match for the printed tops and they also come in cool, stop and repeat prints which will work with a plain vest. Slub vests are perfect for summer, the loose fit and slightly longer length mean you don't get too hot and sticky - don't be afraid to go a size larger than you would do normally to ensure that the fit is loose.

The Olympics is going to be a big inspiration on the high st this summer and Burton are ready to compete. Although nothing in their summer collection comes with the word 'Olympic' it's easy to see that it doesn't need to. Using the colours from the Olympic rings as inspiration, striped t-shirts, hoodies, chinos and shorts create a sports luxe feel. Swim shorts were short, finally showing an end to board shorts which have dominated the high st in recent years. Stripes were the big feature on t-shirts for this look, as were cut and sew t-shirts creating a colour block. The primary colour mix, screams of 80's children's TV presenter but in a good way!