River Island has gone back to its roots with it's new in-house designed menswear label, Holloway Road.
River Island was created in 1948 by brothers David and Bernard Lewis and was known as Lewis Separates. Over the years it has been known as Chelsea Girl and Concept Man before becoming River Island in 1988.
The name Holloway Road comes from the location of Lewis Seperates and the collection digs deep into the brands heritage. Rugged yet comfortable, the colour palette is understated and the fabrics are hard wearing, made for the hard working modern man.
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| WORKSHIRT £40 |
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| SUNBLEACHED TSHIRT £18 |
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| DENIM SHIRT £40 |
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| RUST JACKET £80 |
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| TSHIRT £20 |
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| SLIM FIT JEANS £60 |
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| TSHIRT £25 |
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| HERITAGE BOOTS £80 |
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