Wednesday 4 April 2012

UNION JACK PRINTS

Rule Britannia!
The upcoming Queen's Jubilee and Olympics have resulted in a surge of patriotism across the high st. Union Jack prints are on literally everything, from t-shirts and vests to plates and bunting.

In recent years, the Union Jack print has been more commonly associated with British "Chav" culture which for the style conscious male, isn't the ideal advert. The time has come however to wipe the slate clean and where your blue, white and red with as much enthusiasm as the stars and stripes we see, season upon season in our stores.


As we start to build bridges with the Union Jack print there must be a degree of caution with your outfit choice, the last thing you want is to be branded a "Chav". So, it should go without saying that unless you are part of Team GB in the Olympics, avoid wearing sportswear with your Union Jack print. Certainly take inspiration from the Olympics but aim for a more "sports luxe" look mixing chinos, shorts with hoodies rather than jogging bottoms.

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