Thursday 5 April 2012

TAXONOMY AT TOPMAN

Topman have the best turn around of fashion trends of any other men's retailer at the moment. They manage to quickly translate catwalk trends and either sell them through their own brand(s) or sign up new labels for capsule collections.

Whilst some new labels have a great premise or niche, often I'm disappointed by the final collection. Thankfully, Taxonomy's first collection has left me wanting more. Made up of six printed t-shirts, the collection has a classic, vintage feel creating Hawaiian prints that are wearable and affordable with prices just over £20 each.

I'm looking forward to seeing where the label goes next.

Here's what Topman have to say about the exciting new brand:

"A new London based brand, inspired by the big wide world. We aim to achieve better - right down the finest details; Harmoniously blending modern trends, tradtional imagery and contemporary print, to bring you a truly unique premium garment that we know you’ll love! Say aloha to classic surfer style this season with our traditional tropical prints - Cool yet casual."

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