GIAROYE

I receive a lot of emails from high street and independent retailers, designers and up and coming menswear brands. And whilst I love the variety of brands that i communicate with, every so often, one of those emails contains something new and exciting. Something which makes me go straight to Google to find out more.

For those of you who haven't yet discovered them, Mansnaps would like to introduce to you, Giaroye.

Giaroye Clothing is a British independent men’s fashion led label, whose style focuses on a Tailored Streetwear look, being clean, crisp and a little bit classy, relying on the quality, detailing and cut to carry the look of the brand.
Gia and Roye are the men behind the brand that captures the essence of Britain, embracing its traditions with elements of inner city youth culture. Its influences are mirrored in the look, easy to wear, casual smart… all the proper components with a touch of Brit heritage. A bit like a gentleman with a streetwise attitude, they take pride in being British but realise that the days of the bowler hat are over, the modern gent needs to adapt.

Along with the styling, I also like the fact that Giaroye manufacture their range in the UK using British mills to buy their fabrics, and when this can’t be achieved, as close to home as possible. “Giaroye believe in British manufacturing and continue to manufacture and source fabrics and trimmings from the UK”. They take a lot of pride in being a Brit fashion led label and want their brand to embody that pride, which is achieved by always trying to have garments made in England, with only limited quantities produced.

I love their A/W12 look book, the wax parka has my name written all over it. Check it below.